With just a few days left before the Lego Mindstorms NXT Developer Program Sign-Ups close forever, we present to you this Q&A with Karen Lynch of Flashpoint, the PR firm helping Lego manage the program. If you haven't signed up and want to know more about the program, read on.
Nextbrick: If you could, just a short explanation about Flashpoint's role in the Mindstorms NXT project.
Karen: Flashpoint PR is a boutique public relations agency; we support all product publicity for LEGO Systems, Inc. and have therefore been involved in the PR programs supporting this exciting new product. Members of our team, in previous lives, contributed to the launch of the original LEGO MINDSTORMS, so this is an exciting project for us.
Nextbrick: We noticed there are lots of questions in the Mindstorms NXT Users Panel (MUP) sign up, but not very many places to offer specific, personal information. What's the best way for an applicant to get noticed?
Karen: MUP members are selected based on their proposed contributions to NXT rollout – be it in software, hardware, community or inventions/models areas. Some people want to write books, others are looking to help create curriculum or transition guides, others have suggested hacking protocols and amazing creations they’d like to achieve. We’re less concerned with personal information and more looking for the big ideas.
Nextbrick: Will Lego be granting access to the private forum where the original MUP community helped to develop the NXT project. If so, will the past interactions between Lego and the MUP be retained? It would be interested to read through the threads that lead to NXT's development.
Karen's response and more questions after the jump.
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